April Dunford to Kickoff Afternoon with Keynote

The afternoon sessions at ProductCamp Toronto 2018 will start with a keynote by April Dunford, a popular speaker on Innovation and Positioning for Innovation, New Product Introduction, and Selling New Offerings. Join us for April’s session on:

Wind at Your Back: Making your Market Category Work for You – Vicious competition, saturated media, overwhelmed customers – have you ever felt that winning in your market is like swimming against a very strong current? It doesn’t have to be this way. In this talk I will teach you how to turn market headwinds into a tailwind that will blow the doors off your marketing efforts. This talk will show you how to set your offering in a context that takes advantage of market momentum and helps you avoid unfavourable market drag.

To register for ProductCamp Toronto 2018 visit: http://productcamptoronto.ca

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