ProductCamp Toronto 2019
The basics about product management and product marketing.
Effective recruiting, managing the talent bench, developing the team, scaling for organization growth
Team Management, Interviews, Role Definitions, Stakeholder Engagement, Small vs. Big Company, Product Management/Marketing Tools, etc.
Opportunity Analysis, Market Research, Market Segmentation, Competitive Analysis, Industry Analysis, Business Case, Market Problems, etc.
Agile Processes, Market Testing, Beta/Pilot Testing, Testing/QA, Analytics Tools and Instrumentation, Offshore/Nearshore Development, Requirements Definitions, User Experience (UX), Working with technical teams, technical architecture, Highly Integrated firm, etc.
Product Launch, Market Strategy, Marketing Plan, Pricing, Positioning, Messaging, Channel Strategy, Sales Enablement, Marketing Execution, Sales Pipeline, Marketing Metrics, Product Marketing, etc
Business Planning, Roadmaps, Portfolio Planning, Partnerships, Technology Assessment, Brand Management, End-of-Life, Customer Retention, Repositioning, etc.