ProductCamp Toronto 2019

ProductCamp Toronto 2019
Posts
Topics

Product Management 101

The basics about product management and product marketing.

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Growing the Product Team

Effective recruiting, managing the talent bench, developing the team, scaling for organization growth

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Build your Career

Team Management, Interviews, Role Definitions, Stakeholder Engagement, Small vs. Big Company, Product Management/Marketing Tools, etc.

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Product Discovery

Opportunity Analysis, Market Research, Market Segmentation, Competitive Analysis, Industry Analysis, Business Case, Market Problems, etc.

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Product Development & Design

Agile Processes, Market Testing, Beta/Pilot Testing, Testing/QA, Analytics Tools and Instrumentation, Offshore/Nearshore Development, Requirements Definitions, User Experience (UX), Working with technical teams, technical architecture, Highly Integrated firm, etc.

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Go-to-Market & Product Marketing

Product Launch, Market Strategy, Marketing Plan, Pricing, Positioning, Messaging, Channel Strategy, Sales Enablement, Marketing Execution, Sales Pipeline, Marketing Metrics, Product Marketing, etc

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Product Strategy and Lifecycle Management

Business Planning, Roadmaps, Portfolio Planning, Partnerships, Technology Assessment, Brand Management, End-of-Life, Customer Retention, Repositioning, etc.

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