ProductCamp Toronto 2019
Product Management 101
The basics about product management and product marketing.
Growing the Product Team
Effective recruiting, managing the talent bench, developing the team, scaling for organization growth
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Build your Career
Team Management, Interviews, Role Definitions, Stakeholder Engagement, Small vs. Big Company, Product Management/Marketing Tools, etc.
Opportunity Analysis, Market Research, Market Segmentation, Competitive Analysis, Industry Analysis, Business Case, Market Problems, etc.
Product Development & Design
Agile Processes, Market Testing, Beta/Pilot Testing, Testing/QA, Analytics Tools and Instrumentation, Offshore/Nearshore Development, Requirements Definitions, User Experience (UX), Working with technical teams, technical architecture, Highly Integrated firm, etc.
Go-to-Market & Product Marketing
Product Launch, Market Strategy, Marketing Plan, Pricing, Positioning, Messaging, Channel Strategy, Sales Enablement, Marketing Execution, Sales Pipeline, Marketing Metrics, Product Marketing, etc
Product Strategy and Lifecycle Management
Business Planning, Roadmaps, Portfolio Planning, Partnerships, Technology Assessment, Brand Management, End-of-Life, Customer Retention, Repositioning, etc.
Enlighten Us, but Make it Quick! Based on the very popular Ignite series of talks, — where the motto is “Enlighten Us, but Make it Quick! — these are 5 minute time slots for people who want to talk about something they are passionate about and can share with attendees.