Follow the links below for more information, slides and notes of the sessions. Photos are also posted on the Flickr Pool (tag=”pct2012″).
Ignite Session – 5 Minute Talks: Various Presenters
User Experience Design for PLMs: Barb Spanton (Macadamian). The demand for visually impressive, simple, intuitive software is at an all-time high. What modern design techniques are companies using, and how does it fit with the product management process?
Win/ Loss Analysis: Steve Johnson. Not just for sales people any more. Most product managers think of Win/Loss analysis as something that sales people do. But what can be learned about the portfolio, product, and feature set?
How can the right product strategy grow your company’s revenue?: Hector Del Castillo. We will discuss the benefits of the AIPMM Product Management Framework to align your business and product strategies and create revenue streams.
What can you do to prosper as a product professional?: Hector Del Castillo. We will identify common challenges for product professionals across industries and companies, and ways to distinguish yourself and accelerate your career.
What’s the difference between a Product Manager and Product Owner?: Bob G. (Rally). An Agile new product development journey, from customer development to launch to provide guidance on whose “throat(s) to choke” along the way.
Introduction to Scrum/Agile Project Management: Bob G (Rally). A simple introduction to Agile & Scrum covering: why we’re dumping waterfall; sprints and releases; user stories; story points; velocity; burndown charts; conversational model of development; etc.
Using stories to build audience and market engagement: Laurence Hourihan. How can you use story to build audience and market engagement? A dialogue on the power of connecting your community through inspiration and play.
Making sense of multiple communications channels: I have no knowledge of product design but I need a product that organizes the goat rodeo that is my current state of communications (tumblr, twitter, email, readers, Linked In, FB, podcasts, blogs) It’s all too much!
How to keep your Product Management sanity and perspective: John Milburn (Pragmatic Marketing) Is Product Management still the President of the product as development moves to Agile or Scrum? Why are we so confused? What’s changed, and what has remained the same?