2014 Tracks and Sessions

Follow the links below for more information, slides and notes of the sessions.

Track 1
The fundamentals of launching a product – public relations, marketing and publicity The A/B Test Is Not the Answer: how metrics can distort your product vision Designing for the Internet of Things
The Cheapest Marketing Is Built Into the Product IGNITE 5 Minute Talks
Track 2
Data informed Product Management: How personality and customer feedback impact product success Product Roadmapping Product Hunt IRL
What it takes to be a great Product Manager Intro to the Business Model Canvas
Track 3
Top 5 Product Management Processes for Major Impact Product Pricing
Feature Prioritization – How to determine what to build next; an open conversation Steve Jobs – Genius, Visionary, Dreamer, Crazy One, Tyrant… Product Marketing Manager
Lessons of Offshore Development – A discussion with a “local” Product Manager and an “offshore” General Manager


The fundamentals of launching a product; public relations, marketing and publicity
The session will cover pre-launch, launch and post-launch evaluation to provide attendees with an overview of how to increase the chances of a successful product launch. It will cover five key areas:

  • identifying the right audience
  • understanding the product value proposition
  • developing messages that work
  • finding the best way to deliver the message
  • knowing when is the right time to launch

The session will provide attendees with a practical framework that they can take back to their businesses to establish the basics for a successful product launch.


The A/B Test Is Not the Answer: how metrics can distort your product vision


Designing for the Internet of Things
Design evolved from objects and spaces to green screens, Windows, Web, Mobile and wearables. Now the two worlds are meeting. How will we design for objects and spaces that are smart?


The Cheapest Marketing Is Built Into the Product
How can we create value for users to promote an application to their peers? How can we align interests with partners to gain access to their audience? Willing advocates working in their own self-interest inevitably produce greater ROI than any advertising campaign you can run.


IGNITE 5 Minute Talks


Data informed Product Management: How personality and customer feedback impact product success
A townhall presentation & discussion on how to best align product management personas and data with products goals to be more successful. The presentation was created from the lessons learned building software for product managers and interviews with over 50 companies.


Product Roadmapping


Product Hunt IRL
Getting your product discovered has never been easier since the launch of Product Hunt, a community for product enthusiasts. This platform gives creators an opportunity to get their apps, websites and hardware projects in front of the community of passionate early adopters. Besides, Product Hunt is becoming the ultimate destination for product discovery and inspiration. It is an invaluable resource for product managers as it helps understand how early adopters are responding to new products in the marketplace.

Since Product Hunt is still a relatively new platform and not all users have ability to join discussion on the site, I suggest hosting Product Hunt IRL (In Real Life) during ProductCamp and discussing top hunts of the week as a group.


What it takes to be a great Product Manager
Whether you are just starting out in product management and mapping out your career or you are in mid-stream and looking to “up your game”, this session will explore what skills and personality it takes to be a great Product Manager.


Intro to the Business Model Canvas
This is a workshop led intro to Business Model Generation. Its a canvas of nine different areas that assist you in the development new business ideas in a creative and innovative way. HBR’s article on “Why Lean Startup Changes Everything” fundamentally changed the way we think of a business planning. In this workshop, the Business Model Canvas is introduced as a new tool that helps you discover innovative ideas about your product and how to launch experiments to test your ideas. This workshop will provide a brief intro into the topic.


Top 5 Product Management Processes for Major Impact – Steve Castrucci
New to product management?
New to an organization and their processes?
Been with an organization for a while, but feel their processes are stale and ineffective.

This session will discuss the top 5 product management processes that can have a major impact on the success of your product. When preparing your thoughts for this session, please remember that processes should:

  • have direct impact on sales and the success of your product
  • be small, so they can be implemented without a major overhaul to all your processes
  • be simple and independent of technology solutions, although technology solutions that provide process are good.
  • At the end of the session, we will vote on the results from the audience.


Product Pricing
Presentation on different methodologies used for Product Pricing. i.e. Demand-oriented pricing, competition-oriented pricing, price discrimination, how to determine reference price, subscription based pricing. Also how to determine product line pricing based on above methodologies…effect of substitution. I would like to see what kind of data needs to be collected to ensure that above methods can be practically applied for product pricing applications.


Feature Prioritization – How to determine what to build next; an open conversation
As a Product Manager, bridging the gap between different stakeholders is a challenging task – customer, sales, marketing, support, development, executive management etc. So, with a number of competing priorities underway, how does the Product Manager (or Dev Lead, in the absence of a dedicated product manager) decide what to build next? How does one effectively communicate that tradeoffs that need to be made?

The goal of this topic is to be a conversation for PMs to share tools and or processes that they’ve seen work (or not work) in helping to prioritize features. Whether its a spreadsheet or a specific workflow you’ve worked with, the goal is to share the decision making process prior to building new features.


Steve Jobs – Genius, Visionary, Dreamer, Crazy One, Tyrant… Product Marketing Manager
There have been many words to describe Steve Jobs – visionary, genius, creative, thinker, dreamer, ‘crazy one’… but the thing he did best is often never talked about.

Steve Jobs was, over and above all of the other things, the best product marketing manager the world has ever seen. This presentation will look at how he did it – and what you can learn from him in order to help make your products hits with customers.


Lessons of Offshore Development – A discussion with a “local” Product Manager and an “offshore” General Manager
Many software dev organizations have utilized offshore development to take advantage of low-cost labour resources. While the low cost and volume of available resources can appear significant, there are many factors to consider before going off shore – how do you pass the “domain” knowledge, regulatory issues, documentation, recruiting and even your development methodology. And how does this impact Product Management?