2016 Tracks & Sessions

Follow the links below for more information, slides and notes of the sessions from 2016.

Optimizing Product Marketing in your Company – Saeed Khan
Communicating Design in Product Management – Latif Nanji
How to build a great Machine Learning product – Purnima Bihari
Prioritization of product features – Steve Willson
How to write technical user stories – Fathian Sogol
Value Identification and pricing of recurring revenue models – Barry Papoff
Where Design and Agile Collide: How Can Design Sprints work in Your Business? – Megann Willson
Market Sizing of new-to-world products & services – Barry Papoff
Why do we scrum? – Roman Temchenko
Re-engineering Your Sales Process – Lee Garrison
IoT Product Marketing vs. Cloud – Leila Weller
Big Data or Small Data, which offers better insight to customer realities? – Michael Forde

Optimizing Product Marketing in your Company – Saeed Khan

Product Marketing is often the forgotten step-child of a product organization – poorly defined roles, understaffed, with misaligned objectives and overly tactical deliverables. This session will provide specific information to address these problems and help leaders define, staff and run Product Marketing organizations that enable companies to maximize the value of their product initiatives.

Saeed Khan has over 20 years working in Product organizations in both the US and Canada, in startup, mid-sized and public high-tech companies. He is the founder of the On Product Management blog and has spoken at ProductCamps in Toronto, Boston, Austin and Silicon Valley.

Communicating Design in Product Management – Latif Nanji

Design has become a benchmark for new products.
Isolated design teams are now becoming integrated and product managers ever changing roles now encompasses understanding and leveraging UX/UI.
But where do Product Managers start?
How do they create their own set of values which they use to scale their product?
What are examples they can use to help define their own design vision?
While this is no small task, we set out to discuss how design can be easily understood and communicated throughout the organization, and what values product management needs to champion.

How to build a great Machine Learning product – Purnima Bihari

Traditional products model the world, while machine learning models the mind. Top tech companies like Google are increasingly re-branding themselves as “Machine Learning first”, making it the need of the hour.

Being a product leader for a machine learning product, is a whole different ball game and threatens the very existence of traditional product management techniques, as there are additional skill requirements of neural networks, big data analytics, machine learning foundations, so on and so forth. It changes the very core of how you manage cross-functional leadership, product demo’s and customer experience.

As the Director of Product Development of SalesChoice, an machine learning based company based out of Toronto, I have first hand experience with how to build a great machine learning product, and would love to share the same with the other participants, while attracting conversations with like-minded product leaders.

About Purnima Bihari

Purnima is responsible for setting the direction of SalesChoice product development to achieve business objectives and maximize market share by designing cost-effective high quality product solutions.She is a seasoned IT management professional with over six years of specialized experience in managing and deploying multiple business solutions in Healthcare, Insurance, E-commerce, Online Publishing and Media and Entertainment domains.

She has previously lead engineering teams for large enterprises including Infosys, Best Buy, Wellpoint and Quest Pathologies. She possesses first-rate Agile management experience across SCRUM, XP, and KANBAN methodologies.Purnima holds an MBA from Canada’s premier business school, the Ivey School of Business, where she specialized in Technology Management and B2B marketing. Her personal interests include script-writing, graphic design and painting.

Her passion lies in building a self-sustaining Canadian technology ecosystem and making it the next hub of global innovation and social change.

Contact: purnima@saleschoice.com; Connect: https://www.linkedin.com/in/purnimabihari ; Follow: @purnima_bihari

Prioritization of product features – Steve Willson

Methods for prioritization of product features, especially with distributed teams or geographically dispursed customers. What are some of the ways you’ve done this successfully…or not

How to write technical user stories – Fathian Sogol

During the past year I have been responsible for writing user stories about API, web services and other technical stories that are not necessarily user facing. Does the template ” As a user I want to —- so that I can —” still apply? I would like to share my experience on how to deal with these user stories and how to write stories that are thinly sliced but yet they are valuable.

Read about the session here: http://sogolfathian.com/writing-technical-stories/

Value Identification and pricing of recurring revenue models – Barry Papoff

Other than SAAS and gym-memberships, recurring-revenue streams from existing customers can be elusive but bring substantial benefits in revenue, margin, and company valuation. Even software maintenance and bug-fixes lose traction once an application is stable and does all that’s expected. The challenge to gaining recurring revenue then is in creating tangible value for customers and keeping it fresh, then figuring out how to price it.

Where Design and Agile Collide: How Can Design Sprints work in Your Business? – Megann Willson

Much effort has been invested in finding newer, faster, better, and cheaper ways to do nearly everything, including Product Development, Management and Marketing. The desire or need to cut costs means that smaller companies are left wondering whether they can afford to rapidly prototype or to test with customers and still compete with the Goliaths of the world. The consequence can be products that don’t work, aren’t wanted, or arrive in a market that just won’t pay.

The Design Sprint methodology developed by GV, the Google Ventures group, may hold the key – we’ll share the framework and work collaboratively with the group to generate ideas for implementing Design Sprints in your own organization.

Market Sizing of new-to-world products & services – Barry Papoff

New product / service business cases need numbers which are usually derived from the addressable market. New products into an existing category (cat collars) can draw on available data and then extrapolate market share with sensitivity analysis. How do you estimate new-to-world products and services for which no parallel exists, such as the first Walkman, VCR, Post-it-Note, Fitbit?

Why do we scrum?

When it comes to project management, people often don’t understand why scrum process is needed. You may have Jira with a bunch of tasks and stand-up meetings, but it won’t give you any understanding of how good is project going. Ultimately at each moment of time you want to be sure that everything will be delivered on time, and if not, discover issues sooner than later. So now you need to understand, and make other people on your team understand why is it all needed.

  • How scrum can be used in non-agile environment?
  • Why tasks are planned ahead once in the beginning of the sprint instead of giving tasks to people every day?
  • Why and how stories should be divided into sub-tasks?
  • How to understand, if your developers are doing good job, if you are a non-technical person?

 

Re-engineering Your Sales Process – Lee Garrison

Should Product Managers define or participate in defining a Sales Process? Participate in a “kitchen table conversation” to find out what the key elements of your sales process are and how you can optimize for success.

Lee Garrison has seen many Product Managers struggle with a poorly defined sales process, uncertain about who should be defining and managing it. This session will explore the role of the Product Manager in the selling process and present some useful tools for taking control.

IoT Product Marketing vs. Cloud – Leila Weller

A discussion on what GTM (go to market) strategies for Cloud services and products were when Cloud was first introduced to the market and how building your IoT GTM strategy should repeat or do differently.

Big Data or Small Data, which offers better insight to customer realities? – Michael Forde

What relative focus is appropriate, to obtain solid causal insights about the daily realities of customers?