Session Categories

  • Opportunity Analysis
    • Market Research, Market Segmentation, Competitive Analysis, Business Case, Market Problems
  • Product Strategy
    • Business Planning, Business Model, Whole Product, Roadmaps, Portfolio Planning, Partnerships, Resource Allocation, Technology Assessment
  • Requirements Definitions
    • MRD, PRD, Elicitation, Personas, Use Cases, Prioritization, UX
  • Product Development
    • Agile Processes, Market Testing, Testing/QA, Beta Tests, Offshore/Nearshore Dev
  • Go-to-Market
    • Product Launch Plans, Product Launch Readiness, Market Strategy, Marketing Plan, Pricing, Positioning, Messaging, Channel strategy, Sales Enablement
  • Marketing Execution
    • Demand Gen, Events, PR, Advertising, Social Media, Marketing Collateral, Sales Tools, Sales Pipeline, Channel Mgmt, Marketing Metrics
  • Product Lifecycle Mgmt
    • Portfolio Analysis, Crossing the Chasm, Brand Mgmt, End-of-life, Divestment, Customer Retention, Repositioning
  • Prod Mgmt Careers
    • PM 101, Team Management, Interviews, Roles Definitions, Small v. Big Company, PM Tools
  • Data Analytics
    • Data Science, In-Product analytics, Customer Surveying, Business Intelligence, Reporting Tools, Quantitative Feedback