2011 Tracks & Sessions

ProductCamp Toronto 2011 covered the following tracks and sessions. If there are presentations or notes for the session, you can follow the link to acccess them.

  1. Start Me Up!

    These session topics are aimed at people who are interested in or involved in startups. It also includes some basic product management topics for newbies, whether you are in a new venture or not.

  2. Getting Social!

    These topics are of interest to people using or considering the use of social media in new to Product Management or those who want to learn more about the basics of the topic.

  3. Sharpen Your Skills!

    While open to anyone, this track was intended for experienced Product Managers and Marketers who want to go deep into topics with others in their field.


John Stetic started off with a lively keynote on Building Products for Product Managers and then we had a day filled with interesting sessions over 3 tracks.

Start Me Up!
Getting Social!
Sharpen Your Skills!
Lessons Learned From A Failed Venture:David Stott Social Insights:Rich Nutinsky Feature Gaps With Your Competition:
Flip Your Strategy For Success:Nicholas Van Weerdenburg Crowdsourcing for Product Managers: Evolution of a Product Manager:Michael Armata
Leadership can’t be taught, but it can be learned:Aldwin Neekon How to Succeed With Mobile Apps:Sebastian Dwornik Best Practices in Forecasting:Charles Dimov
How to Deliver Product On-Time With Less Resources:Sogol Fathian Product Marketing and Your Company Brand: Smart Approaches to Pricing:
Market Research with Innovation Games:Michael Sahota

Session Details

Lessons Learned From A Failed Venture: Immediately following ProductCamp Toronto 2010, I co-founded a new venture, Buildero. It was a failure I am very proud of and would like to walkthrough some of the most important lessons learned from ~12 of technology and business development.

Flip Your Strategy For Success: Treat Markets Like Customers and Customers Like Markets. Most startups fail by chasing customers, not markets. Inverting your thinking can enable both, and provide a faster path to positive cash flow.

Product Marketing and Your Company Brand: How should Product Marketing elements play into a company’s overall Brand Marketing Plan?

Gauge the Pulse of Your Market: How do you gauge customer sentiment to understand how their needs evolve? How do you gauge the pulse of the market and do market sizing for evolving and innovative features?

How to Deliver Product On-Time With Less Resources: How do you deliver your product on-time when the resources are constantly pulled over from it?

When To Start Developing The Product: You’ve made some mockups/wireframes and a landing page so that you can demo to see what kind of interest there is in your business idea/product/service. At what point should you make a go/no go decision to develop your product?

Crowdsourcing for Product Managers: Tips on how to engage your crowd of prospects and customers to build better products and accelerate opportunities through the sales pipeline. How does Crowdsourcing help with forecasting product demand, and New Product Introduction estimates? Is it realistic and useable?

Best Practices for Social Media Marketing: Share best practices for using this medium to support product and brand marketing.

How to Succeed With Mobile Apps: The mobile space has gotten very crowded. Share proven tips and techniques to succeed in product marketing, specific to the mobile app markets.

How To Find and Nurture Product Pioneers: Finding product pioneers and nurturing relationships with them.

Social Insights: Listen to the Voice of the Market and Improve Your Position in the Market.

Feature Gaps With Your Competition: Tips on how to effectively analyze your competition on a feature by feature comparison – identify gaps, prioritize, and help drive your product roadmap.

Leadership can’t be taught, but it can be learned: Moderated roundtable conversation about the challenge of leadership in Product Management, whether or not it can be taught, and how to cultivate the skills you need to succeed.

Best Practices in Forecasting: How to improve tactical product/market forecasting estimates. What are some techniques used in your company, with your portfolio?

See this presentation on Slideshare.

Smart Approaches to Pricing: What smart tactical approaches are used to determine a product pricing / discounting model? (within 4 pricing strategies: 1-cost based, 2-competitive, 3-gut feel, 4-value based pricing).

Best Practices in Sales Support: Best Practices discussion of tactics and practices of how Product Marketing supports Sales drive. What materials, approaches, processes, events, or other elements have been most effective to drive your portfolio?

Market Research with Innovation Games: Using Innovation Games® for effective collaboration with Customers and Stakeholders. In-person and online games support envisioning, identifying hidden needs, and prioritization. It’s cheap, fast, and actionable market research.

Evolution of a Product Manager: So your academic background and experience is in a STEM (Science, Technological, Engineering, Mathematics) field, and now you’re moving into Product Management. What do you need to evolve “within you” and why?